Every year, Australians receive millions of dollars’ worth of gift cards — from birthdays and rewards programs to promotions and holiday campaigns. But here’s the hidden truth: a staggering portion of that value is never spent. According to industry data, more than $1 billion in unused gift card balances goes unclaimed each year in Australia. That’s not just a few lost cards in junk drawers — it’s a systemic waste that affects consumers, retailers, and the economy at large.
The most common reasons for unused balances are surprisingly simple: people forget they have them, lose the physical cards, or have small leftover amounts that feel too insignificant to bother with. Even when balances are available, the friction of tracking multiple cards across different stores often leads to expiry or abandonment.
This is where Gift Wallet steps in. By allowing users to store all compatible gift cards (Gift Wallet or Stacca Pay) in one secure digital wallet, the app ensures every cent is automatically applied when you shop with your Stacca Visa. No manual redemption. No more hunting through emails. No more wasting $2.37 here and $5.40 there.
Those tiny amounts might not seem like much individually, but across millions of Australians, they represent real money being left behind. With simple tools that make spending effortless, consumers can reclaim value that would otherwise vanish.
As more Australians shift toward digital-first spending, platforms like Gift Wallet are transforming how gift cards are used — and helping put that $1 billion back where it belongs: in your hands.
💡 Look out for the Gift Wallet or Stacca Pay symbol on your next gift card to make sure your balance doesn’t go to waste.
